Apa Itu Baroque

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Apa Itu Referral dan Cara Membuat Program Referral untuk Bisnis

Di tengah ramainya media sosial seperti sekarang ini, referral adalah strategi marketing yang efektif bagi banyak toko online. Program ini membantu menjangkau orang-orang, menarik calon pelanggan, dan meningkatkan penjualan.

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Referral adalah strategi marketing mulut ke mulut yang mengajak pelanggan untuk merekomendasikan produk suatu brand ke orang lain. Melalui program ini, pelanggan akan mendapatkan komisi (reward), bisa berupa diskon atau produk gratis.

Pada dasarnya, tujuan program referral adalah meminta pelanggan untuk menjadi pendukung sebuah brand. Mereka nantinya akan tergabung dalam sebuah campaign, lalu mendapatkan link atau kode khusus untuk dibagikan ke orang-orang terdekatnya.

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Apa Saja Manfaat Referral?

Strategi pemasaran digital mulut ke mulut memang butuh banyak pengeluaran, misalnya untuk membeli software khusus dan menawarkan reward sebagai insentif pelanggan. Tapi, strategi ini sangat layak dicoba karena memiliki banyak manfaat. Beberapa manfaat referral adalah:

Beri Reward yang Sesuai

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Echoes in Wallachia and Moldavia

, Romania, unknown architect, 1650–1660

, Horezu, Romania, with a

, unknown architect, 17th–18th centuries

of the Saints Constantine and Helena Church, Horezu Monastery, unknown architect or sculptor, 1692–1694

Maximalist railing of the

, Potlogi, unknown architect, 1698

Twisting columns and railings of the

, Mogoșoaia, unknown architect, early 18th century

on a damaged stone in the courtyard of

, Bucharest, unknown sculptor, late 17th-early 18th century

As we saw, the Baroque is a Western style, born in Italy. Through the commercial and cultural relationships of Italians with countries of the Balkan Peninsula, including Moldavia and Wallachia, Baroque influences arrive to Eastern Europe. These influences were not very strong, since they usually take place in architecture and stone-sculpted ornaments, and are also mixed intensely with details taken from Byzantine and Islamic art.

Before and after the fall of the Byzantine Empire, all the art of Wallachia and Moldavia was primarily influenced by that of Constantinople. Until the end of the 16th century, with little modifications, the plans of churches and monasteries, the murals, and the ornaments carved in stone remain the same as before. From a period starting with the reigns of Matei Basarab (1632–1654) and Vasile Lupu (1634–1653), which coincided with the popularization of Italian Baroque, new ornaments were added, and the style of religious furniture changed. This was not random at all. Decorative elements and principles were brought from Italy, through Venice, or through the Dalmatian regions, and they were adopted by architects and craftsmen from the east. The window and door frames, the pisanie with dedication, the tombstones, the columns and railings, and a part of the bronze, silver or wooden furniture, received a more important role than the one they had before. They existed before too, inspired by the Byzantine tradition, but they gained a more realist look, showing delicate floral motifs. The relief that existed before too, became more accentuated, having volume and consistency. Before this period, reliefs from Wallachia and Moldavia, like the ones from the East, had only two levels, at a small distance one from the other, one at the surface and the other in depth. Big flowers, maybe roses, peonies or thistles, thick leaves, of acanthus or another similar plant, were twisting on columns, or surround door and windows. A place where the Baroque had a strong influence was columns and the railings. Capitals were more decorated than before with foliage. Columns have often twisting shafts, a local reinterpretation of the Solomonic column. Maximalist railings are placed between these columns, decorated with rinceaux. Some of the ones from the Mogoșoaia Palace are also decorated with dolphins. Cartouches are also used sometimes, mostly on tombstones, like on the one of Constantin Brâncoveanu. This movement, is known as the Brâncovenesc style, after Constantin Brâncoveanu, a ruler of Wallachia whose reign (1654–1714) is highly associated with this kind of architecture and design. The style is also present during the 18th century, and in a part of the 19th. Many of the churches and residences erected by boyards and voivodes of these periods are Brâncovenesc. Although Baroque influences can be clearly seen, the Brâncovenesc style takes much more inspiration from the local tradition.

As the 18th century passed, with the Phanariot (members of prominent Greek families in Phanar, Istanbul) reigns in Wallachia and Moldavia, Baroque influences come from Istanbul too. They came before too, during the 17th century, but with the Phanariots, more Western Baroque motifs that arrived to the Ottoman Empire had their final destination in present-day Romania. In Moldavia, Baroque elements come from Russia too, where the influence of Italian art was strong.[102]

1597–1600; fresco; length (gallery): 20.2 m;

; 1611–1612; oil on canvas; 163 x 126 cm;

1615; oil on canvas; 209 x 284 cm;

; 1642; oil on canvas; 3.63 × 4.37 m;

, Amsterdam, the Netherlands

; 1656; oil on canvas; 3.18 cm × 2.76 m;

; before 1659; oil on canvas; 270 x 354 cm; Kunsthistorisches Museum

; 1668; oil on canvas; 73 x 88.5 cm; Kunsthistorisches Museum

Baroque painters worked deliberately to set themselves apart from the painters of the Renaissance and the Mannerism period after it. In their palette, they used intense and warm colours, and particularly made use of the primary colours red, blue and yellow, frequently putting all three in close proximity.[112] They avoided the even lighting of Renaissance painting and used strong contrasts of light and darkness on certain parts of the picture to direct attention to the central actions or figures. In their composition, they avoided the tranquil scenes of Renaissance paintings, and chose the moments of the greatest movement and drama. Unlike the tranquil faces of Renaissance paintings, the faces in Baroque paintings clearly expressed their emotions. They often used asymmetry, with action occurring away from the centre of the picture, and created axes that were neither vertical nor horizontal, but slanting to the left or right, giving a sense of instability and movement. They enhanced this impression of movement by having the costumes of the personages blown by the wind, or moved by their own gestures. The overall impressions were movement, emotion and drama.[113] Another essential element of baroque painting was allegory; every painting told a story and had a message, often encrypted in symbols and allegorical characters, which an educated viewer was expected to know and read.[114]

Early evidence of Italian Baroque ideas in painting occurred in Bologna, where Annibale Carracci, Agostino Carracci and Ludovico Carracci sought to return the visual arts to the ordered Classicism of the Renaissance. Their art, however, also incorporated ideas central the Counter-Reformation; these included intense emotion and religious imagery that appealed more to the heart than to the intellect.[115]

Another influential painter of the Baroque era was Michelangelo Merisi da Caravaggio. His realistic approach to the human figure, painted directly from life and dramatically spotlit against a dark background, shocked his contemporaries and opened a new chapter in the history of painting. Other major painters associated closely with the Baroque style include Artemisia Gentileschi, Elisabetta Sirani, Giovanna Garzoni, Guido Reni, Domenichino, Andrea Pozzo, and Paolo de Matteis in Italy; Francisco de Zurbarán, Bartolomé Esteban Murillo and Diego Velázquez in Spain; Adam Elsheimer in Germany; and Nicolas Poussin and Georges de La Tour in France (though Poussin spent most of his working life in Italy). Poussin and de La Tour adopted a "classical" Baroque style with less focus on emotion and greater attention to the line of the figures in the painting than to colour.

Peter Paul Rubens was the most important painter of the Flemish Baroque style. Rubens' highly charged compositions reference erudite aspects of classical and Christian history. His unique and immensely popular Baroque style emphasised movement, colour, and sensuality, which followed the immediate, dramatic artistic style promoted in the Counter-Reformation. Rubens specialized in making altarpieces, portraits, landscapes, and history paintings of mythological and allegorical subjects.

One important domain of Baroque painting was Quadratura, or paintings in trompe-l'œil, which literally "fooled the eye". These were usually painted on the stucco of ceilings or upper walls and balustrades, and gave the impression to those on the ground looking up were that they were seeing the heavens populated with crowds of angels, saints and other heavenly figures, set against painted skies and imaginary architecture.

In Italy, artists often collaborated with architects on interior decoration; Pietro da Cortona was one of the painters of the 17th century who employed this illusionist way of painting. Among his most important commissions were the frescoes he painted for the Palazzo Barberini (1633–39), to glorify the reign of Pope Urban VIII. Pietro da Cortona's compositions were the largest decorative frescoes executed in Rome since the work of Michelangelo at the Sistine Chapel.[116]

François Boucher was an important figure in the more delicate French Rococo style, which appeared during the late Baroque period. He designed tapestries, carpets and theatre decoration as well as painting. His work was extremely popular with Madame de Pompadour, the Mistress of King Louis XV. His paintings featured mythological romantic, and mildly erotic themes.[117]

In the Hispanic Americas, the first influences were from Sevillan Tenebrism, mainly from Zurbarán—some of whose works are still preserved in Mexico and Peru—as can be seen in the work of the Mexicans José Juárez and Sebastián López de Arteaga, and the Bolivian Melchor Pérez de Holguín. The Cusco School of painting arose after the arrival of the Italian painter Bernardo Bitti in 1583, who introduced Mannerism in the Americas. It highlighted the work of Luis de Riaño, disciple of the Italian Angelino Medoro, author of the murals of the Church of San Pedro, Andahuaylillas. It also highlighted the Indian (Quechua) painters Diego Quispe Tito and Basilio Santa Cruz Pumacallao, as well as Marcos Zapata, author of the fifty large canvases that cover the high arches of Cusco Cathedral. In Ecuador, the Quito School was formed, mainly represented by the mestizo Miguel de Santiago and the criollo Nicolás Javier de Goríbar.

In the 18th century sculptural altarpieces began to be replaced by paintings, developing notably the Baroque painting in the Americas. Similarly, the demand for civil works, mainly portraits of the aristocratic classes and the ecclesiastical hierarchy, grew. The main influence was the Murillesque, and in some cases—as in the criollo Cristóbal de Villalpando–that of Juan de Valdés Leal. The painting of this era has a more sentimental tone, with sweet and softer shapes. Its proponents incluse Gregorio Vasquez de Arce y Ceballos in Colombia, and Juan Rodríguez Juárez and Miguel Cabrera in Mexico.

The dominant figure in baroque sculpture was Gian Lorenzo Bernini. Under the patronage of Pope Urban VIII, he made a remarkable series of monumental statues of saints and figures whose faces and gestures vividly expressed their emotions, as well as portrait busts of exceptional realism, and highly decorative works for the Vatican such as the imposing Chair of St. Peter beneath the dome in St. Peter's Basilica. In addition, he designed fountains with monumental groups of sculpture to decorate the major squares of Rome.

Baroque sculpture was inspired by ancient Roman statuary, particularly by the famous first century CE statue of Laocoön and His Sons, which was unearthed in 1506 and put on display in the gallery of the Vatican. When he visited Paris in 1665, Bernini addressed the students at the academy of painting and sculpture. He advised the students to work from classical models, rather than from nature. He told the students, "When I had trouble with my first statue, I consulted the Antinous like an oracle." That Antinous statue is known today as the Hermes of the Museo Pio-Clementino.

Notable late French baroque sculptors included Étienne Maurice Falconet and Jean Baptiste Pigalle. Pigalle was commissioned by Frederick the Great to make statues for Frederick's own version of Versailles at Sanssouci in Potsdam, Germany. Falconet also received an important foreign commission, creating the famous Bronze Horseman statue of Peter the Great found in St. Petersburg.

In Spain, the sculptor Francisco Salzillo worked exclusively on religious themes, using polychromed wood. Some of the finest baroque sculptural craftsmanship was found in the gilded stucco altars of churches of the Spanish colonies of the New World, made by local craftsmen; examples include the Chapel del Rosario, Puebla, (Mexico), 1724–1731.

Four-poster bed from the Château d'Effiat;

1650; natural walnut, chiselled Genoa silk velvet and embroidered silks; 295 cm;

Cabinet with caryatids;

1675; ebony, kingwood, marquetry of hard stones, gilt bronze, pewter, glass, tinted mirror and horn; unknown dimensions;

Pier table; 1685–1690; carved,

, and gilded wood, with a marble top; 83.6 × 128.6 × 71.6 cm;

1700; ebony and amaranth veneering, polychrome woods, brass, tin, shell, and horn

on an oak frame, gilt-bronze; 255.5 x 157.5 cm; Louvre

1700–1715; wood and upholstery; unknown dimsensions;

1700–1720; gilded wood and upholstery; unknown dimsensions; Ca' Rezzonico

1710–1732; walnut veneered with ebony and

of engraved brass and tortoiseshell, gilt-bronze mounts, antique marble top; 87.6 x 128.3 x 62.9 cm;

German slant-front desk; by

1715–1725; marquetry with maple, amaranth, mahogany, and walnut on spruce and oak; 90 × 84 × 44.5 cm;

The main motifs used are: horns of plenty, festoons, baby angels, lion heads holding a metal ring in their mouths, female faces surrounded by garlands, oval cartouches, acanthus leaves, classical columns, caryatids, pediments, and other elements of Classical architecture sculpted on some parts of pieces of furniture,[128] baskets with fruits or flowers, shells, armour and trophies, heads of Apollo or Bacchus, and C-shaped volutes.[129]

During the first period of the reign of Louis XIV, furniture followed the previous Louis XIII style, and was massive, and profusely decorated with sculpture and gilding. After 1680, thanks in large part to the furniture designer André-Charles Boulle, a more original and delicate style appeared, sometimes known as Boulle work. It was based on the inlay of ebony and other rare woods, a technique first used in Florence in the 15th century, which was refined and developed by Boulle and others working for Louis XIV. Furniture was inlaid with plaques of ebony, copper, and exotic woods of different colors.[130]

New and often enduring types of furniture appeared; the commode, with two to four drawers, replaced the old coffre, or chest. The canapé, or sofa, appeared, in the form of a combination of two or three armchairs. New kinds of armchairs appeared, including the fauteuil en confessionale or "Confessional armchair", which had padded cushions ions on either side of the back of the chair. The console table also made its first appearance; it was designed to be placed against a wall. Another new type of furniture was the table à gibier, a marble-topped table for holding dishes. Early varieties of the desk appeared; the Mazarin desk had a central section set back, placed between two columns of drawers, with four feet on each column.[130]

The term Baroque is also used to designate the style of music composed during a period that overlaps with that of Baroque art. The first uses of the term 'baroque' for music were criticisms. In an anonymous, satirical review of the première in October 1733 of Jean-Philippe Rameau's Hippolyte et Aricie, printed in the Mercure de France in May 1734, the critic implied that the novelty of this opera was "du barocque," complaining that the music lacked coherent melody, was filled with unremitting dissonances, constantly changed key and meter, and speedily ran through every compositional device. Jean-Jacques Rousseau, who was a musician and noted composer as well as philosopher, made a very similar observation in 1768 in the famous Encyclopédie of Denis Diderot: "Baroque music is that in which the harmony is confused, and loaded with modulations and dissonances. The singing is harsh and unnatural, the intonation difficult, and the movement limited. It appears that term comes from the word 'baroco' used by logicians."[15]

Common use of the term for the music of the period began only in 1919, by Curt Sachs,[132] and it was not until 1940 that it was first used in English in an article published by Manfred Bukofzer.

The baroque was a period of musical experimentation and innovation which explains the amount of ornaments and improvisation performed by the musicians. New forms were invented, including the concerto and sinfonia. Opera was born in Italy at the end of the 16th century (with Jacopo Peri's mostly lost Dafne, produced in Florence in 1598) and soon spread through the rest of Europe: Louis XIV created the first Royal Academy of Music. In 1669, the poet Pierre Perrin opened an academy of opera in Paris, the first opera theatre in France open to the public, and premiered Pomone, the first grand opera in French, with music by Robert Cambert, with five acts, elaborate stage machinery, and a ballet. Heinrich Schütz in Germany, Jean-Baptiste Lully in France, and Henry Purcell in England all helped to establish their national traditions in the 17th century.

Several new instruments, including the piano, were introduced during this period. The invention of the piano is credited to Bartolomeo Cristofori (1655–1731) of Padua, Italy, who was employed by Ferdinando de' Medici, Grand Prince of Tuscany, as the Keeper of the Instruments.[134][135] Cristofori named the instrument un cimbalo di cipresso di piano e forte ("a keyboard of cypress with soft and loud"), abbreviated over time as pianoforte, fortepiano, and later, simply, piano.

Punya jutaan pengguna

Discord memiliki pengguna aktif yang cukup banyak dibandingkan aplikasi serupa. Tercatat, pada 2019 pengguna Discord 56 juta dan mengalami kenaikan signifikan hingga 100 juta pengguna pada 2020.

Cara Membuat Referral

Nah, sampai di sini Anda sudah mempelajari konsep, manfaat, dan contoh referral. Sekarang, kami akan memandu Anda membuat program ini dengan 6 langkah mudah saja.

Komunitas yang banyak

Discord menyediakan ruang luas bagi banyak komunitas. Setiap pengguna Discord, dapat mencari komunitas gim yang ingin dimainkan dengan mudah. Selanjutnya, para pengguna tersebut dapat bergabung ke komunitas tadi.

Struktur Reward dengan Level

Cara kerja sistem reward dengan level atau berjenjang ini adalah memotivasi peserta untuk naik ke level berikutnya dan mendapatkan keuntungan yang lebih besar dengan mengundang lebih banyak orang.

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Program ini menggabungkan diskon untuk setiap referral yang didapat pelanggan.

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